City of West Hollywood - Mast

Developed in response to an RFP released by the City of West Hollywood, the MAST concept was developed to create a symbolic ‘Gateway’ to the Sunset Strip. Drawing reference from the mast of a ship, the size and shape of the structure creates a visual frame to the advertising faces. The lightness and curvature of the structure was developed in order to branch away from the typical signage assemblies of the Sunset Strip, allowing the sign faces to be suspended above the street, centering them within the visual cacophony of the other signs. The animated LED face is 16’ tall by 62’ wide, while the static face is 15’ tall by 33’ wide. These sign faces would be suspended from the structure centered upon the street.