West Hollywood Signage - The Peel

The Peel signage project was submitted to the City of West Hollywood's Design Excellence Committee as part of their Off-site Signage Program. The Off-site Signage Program seeks to ensure high-quality signage projects that are highly creative and contextual to Sunset Blvd., with a focus on art and community benefit, to attract visitors to the Sunset Strip. The Peel received a Concept Award in the first round of screening and will proceed into the next stages of development. 

This Peel recreates a stretch of land close to the City of West Hollywood’s eastern gateway into a multi-functional space that both improves and integrates into its surrounding area. Our design creates   an illuminated, two-level event plaza equipped to host art exhibits, music and theatrical performances, food tasting events, and community and non-profit events - or just serve as a lively and inviting place for the community to meet and interact when no event is planned. It features a community plaza, water feature, manicured landscapes boundaries and changeable LED illumination throughout.